You can see some examples of this in my last blog post

by Jon Collins


Posted on December 6th 2019, 12:55 am



A lot of the information here is drawn from the site www.golf-logos.com .

There are several reasons why you'd want to use a logo or logo templates in your designs.  One reason is to be able to control their size, colors and textures, as well as the typeface.  Some folks do not want to make a specific font, or design a web page, just a basic logo, color and texture.  The other reason is to give the designer or developer more options for modifying the image to their liking.  As it turns out, the most common thing about using a logo is that the designer does not know the typeface or font.  If you have been in the business for awhile, you know that these logos or design elements should be the first, second or even third thing you work with.  I've found, and this is probably true for you as well, that the person to contact with logo needs is the designer's client.

Logos are, in fact, a bit of an art form.  The image needs to be crisp, well defined and detailed, and the fonts need to be bold and clear.  The font can be anything from a serif typeface or font family to decorative font of a certain size or weight.  The size of the font in terms of pixel is also something that is pretty important in designing a logo.  If the logo size is too small to read, or the lines are too broad to be clear, or if the colors on the logo don't make sense, it won't be as successful as a logo that is well designed.  

It may sound obvious, but don't overuse type.  In other words, if your logo is too small or too large to read or makes you think your logo will be too large to read, then change it up.  Try something a bit larger or a bit smaller in the same size font.  As long as it still looks good, you're ok, but you should make sure that it makes sense visually.  

Keep in mind that the image needs to be well defined and well composed.  It should be legible, but without being distracting in any way.  This is the key factor in logo design, and it can sometimes be challenging with smaller fonts or smaller images.

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